<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Max Hancock & Co.]]></title><description><![CDATA[Max Hancock & Co.]]></description><link>https://www.maxhancock.co/insights-blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 29 Jun 2026 05:35:26 GMT</lastBuildDate><atom:link href="https://www.maxhancock.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Work Behind a Strong Identity]]></title><description><![CDATA[What makes a brand identity stick — and the one thing that brings it all together. The strongest brand identities always look simple. They feel clean, intentional, and almost obvious — as if they were always meant to exist. But that simplicity is never accidental. Behind every identity that “sticks” is a layer of decisive work: decisions about tone, structure, hierarchy, and restraint. The real craft isn’t in adding more elements, but in building a system that’s clear enough to guide a brand...]]></description><link>https://www.maxhancock.co/post/the-work-behind-a-strong-identity</link><guid isPermaLink="false">6a35d3e3fc8b83938dea7018</guid><category><![CDATA[Branding & Identity]]></category><pubDate>Mon, 22 Jun 2026 18:32:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_00e761095bc144b3882e2089eb05286f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[Flash Hancock Breaks the Back Button]]></title><description><![CDATA[Lessons (and Laughs) from the Web 2.0 Era Agency life in 2008 had its own flavor of chaos. Flash was everywhere, “Web 2.0” was the buzzword of the year, and clients still asked whether things would “work on AOL.” It was a transitional moment in digital — exciting, messy, and occasionally held together with ActionScript and hope. In the middle of all that, I was the interactive lead at Wunderman (RTCRM) in Georgetown. Our team was pitching AARP on a bold idea: a full online car marketplace for...]]></description><link>https://www.maxhancock.co/post/flash-hancock-breaks-the-back-button</link><guid isPermaLink="false">6a382f0dbfacb36e35459e24</guid><category><![CDATA[Digital Experience]]></category><pubDate>Sun, 21 Jun 2026 22:26:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_f2f54bd334e348e295c0011fd584036f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[The Visual Test Every Brand Name Has to Pass]]></title><description><![CDATA[A look at the strategic test you can’t skip when choosing a brand name. Naming looks simple from the outside — a few words on a page, a shortlist, a final pick. But anyone who’s ever tried to name a brand knows it’s one of the hardest creative decisions a company will make. The reasons are many, but the biggest is this: naming is often more of a political process than a creative one. Much of it happens through committee. However, even with all the opinions and internal alignment required,...]]></description><link>https://www.maxhancock.co/post/the-visual-test-every-brand-name-has-to-pass</link><guid isPermaLink="false">6a35957d217d21f7fb639cfe</guid><category><![CDATA[Branding & Identity]]></category><category><![CDATA[Process & Insight]]></category><pubDate>Fri, 19 Jun 2026 21:19:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_6582017bcc0e4483bc8bce7ee8094688~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[Invisible Concepts in Design]]></title><description><![CDATA[Graphic design layout often involves displaying and arranging some visual elements within a composition. But another way to understand what makes a composition is to recognize what parts are not visible. I’m talking about more than negative space. There are parts of a layout that are invisible because of the way we look at them and how we think about them. Examine figure 1. You’re probably thinking, “I see two rectangles, or maybe an equal sign.” In fact, there is more to this simple...]]></description><link>https://www.maxhancock.co/post/invisible-concepts-in-design</link><guid isPermaLink="false">6a3475fc356410a3b5a267e1</guid><category><![CDATA[Visual Design]]></category><pubDate>Fri, 19 Jun 2026 00:21:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_ba523002b193455e9579cd0ccafe82a2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[Text Readability]]></title><description><![CDATA[What makes a font legible? In my research, I found four simple things to look for when selecting a font for readability. The most significant thing to identify in a font is the x-height. The x-height, relative to the H’s crossbar height, is a great way to test a font readability. Typically, a moderate x-height yields the best readability. There are other factors, such as a font’s contrast, that is, the level of thick-to-thin contours of a font. Light type contrast is harder to read on...]]></description><link>https://www.maxhancock.co/post/text-readability</link><guid isPermaLink="false">6a3525bcbfacb36e353e3ca2</guid><category><![CDATA[Visual Design]]></category><pubDate>Sun, 09 Feb 2020 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_36b7529736dc41e9aea7bbcb20660980~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[The Hexagon 3D Toolbox]]></title><description><![CDATA[Happy New Year, to all my fellow modelers and creative people. I wanted to start this year by sharing my custom made reference guide I’ve used for several years—my humble gift to you. Download the full guide: I use Hexagon to help me with my graphic design and illustration work. I’m not a professional modeler—it’s more of a hobby and a way to enhance my design and illustration work. As a creative professional, my plan was always to learn 3D modeling with free software and then progress to...]]></description><link>https://www.maxhancock.co/post/the-hexagon-3d-toolbox</link><guid isPermaLink="false">6a351bc83306f881e521b0b7</guid><category><![CDATA[Visual Design]]></category><pubDate>Wed, 09 Jan 2019 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_97df33602de2405c9a5feb985511b289~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item><item><title><![CDATA[The Silo 3D Toolbox]]></title><description><![CDATA[Silo is a lightweight modeling application exclusively for 3D modeling, UV mapping, and retopology. Its minimalist interface is perfect for game developers, designers, and illustrators who are solely interested in creating 3D Models. Silo isn’t bloated with unnecessary interface features, which is great because it allows you to model objects without fussing with buttons and sliders. However, because of its “zen” approach to interface design, having text menus rather than iconic ones, there is...]]></description><link>https://www.maxhancock.co/post/the-silo-3d-toolbox</link><guid isPermaLink="false">69c92865f8d5a811544df3b3</guid><category><![CDATA[Visual Design]]></category><pubDate>Wed, 29 Nov 2017 14:44:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/12559a_01526d2b9c094a9eb9717aa91a6e0645~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Max Hancock</dc:creator></item></channel></rss>