About
Elevating creative.
We are a multidisciplinary creative studio focused on helping companies define what comes next. With a small team and deep creative expertise, we partner with agencies, start‑ups, and established brands to bring clarity to complex challenges. From concept to production, we create thoughtful, intentional work that supports bold, defining moves.
Meaningful progress comes from questioning the expected and exploring the edges of possibility. The process is intentional, balancing intuition with structure to reveal the strongest direction. What emerges is work shaped by curiosity and refined with precision, created specifically for the project and the brand it serves.
Companies come to us to shape and refine the thinking behind their most important initiatives. Our role is to act as a trusted creative partner—ensuring the work does what it needs to do today, holds up years from now, and stays aligned with where the brand needs to go next.
HOW WE WORK
Creative work has a rhythm — a pulse that moves from insight to expression. Our process channels that energy, giving structure to exploration and momentum to decision‑making. It adapts to the pace of each project, building clarity one stage at a time until the work lands exactly where it needs to be.
Definition: establishing goals, constraints, audiences, and the problem we’re solving.
Discovery: gathering insights, research, references, and context to inform direction.
Drafting: exploring ideas, shaping narratives, and building the strategic foundation.
Design: translating strategy into visual systems, interfaces, and creative expressions.
Development: refining, building, and preparing assets, prototypes, and production‑ready deliverables.
Delivery: finalizing, packaging, and supporting launch across channels and teams.
Our process is intentionally transparent and collaborative. It gives clients a clear view of where we are, what’s next, and how decisions shape the work. Whether we’re defining a brand, designing a product, or producing a campaign, this framework keeps the work clear, efficient, and on track. It also protects space for exploration and creative discovery.
What We Do
Change is constant, and every shift creates an opportunity to redefine how a story is told. We guide new voices and visuals through purpose‑driven approaches that bring clarity to complexity. At the core of our practice, our work lives at the intersection of design, content, motion, and digital experience—four disciplines that shape how brands communicate and grow.
Design: branding and identity built through strategy and systems.
Content: communication and definition across every creative vehicle.
Motion: storytelling that drives campaigns, websites, and events.
Digital Experience: platforms that activate, promote, and convert.
We build, adapt, extend, and produce with precision—helping our clients launch, promote, and activate across channels. Our process‑driven approach matches the right strategy to each project, simplifying, refining, and experimenting to uncover what truly matters. Our design philosophy is grounded in purpose, originality, and usability, so brands can scale with clarity and confidence.
The Team
Max Hancock
Creative Director
Max Hancock serves as the strategic and creative lead of the studio, guiding projects toward solutions that are visually compelling, strategically sound, and built for long‑term relevance. His role centers on advancing the studio’s mission: bringing structure, clarity, and strong visual systems to every project, from early definition through final delivery.
His process centers on transforming ambiguity into direction. Max distills early input into actionable insights, identifies the essential elements of a project, and maintains alignment from concept through execution. His instinct for visual systems, combined with a deep understanding of semantics and process, allows him to uncover the underlying structure that drives effective creative outcomes.
With formal training in illustration and an extended background in 3D, motion, graphic design, and type design, Max brings a multidisciplinary perspective to brand development. He leads the creative brief, directs the design process, and works closely with clients to clarify decisions and articulate the implications behind them. His career includes running the interactive studio Diphthong ID in Singapore and holding creative roles at Wunderman and Ogilvy in Washington, DC.
Marcus Hancock
Designer
Marcus Hancock is an instrumental part of the studio’s creative output, bringing an ardent and unfussy approach to every project. He plays a key role in producing and refining the work—especially in logo design, illustration, motion, and 3D development. His work strengthens the studio’s output by turning early concepts into clear, well‑structured visuals that move projects forward.
His design approach blends curiosity with a strong sense of visual structure. Marcus draws from a wide range of references and historical styles, using research to identify the visual cues and graphical devices that best support the project’s direction.
Marcus’ effectiveness comes from his ability to gather, analyze, and synthesize material that sharpens the project’s direction. He works fluidly across tools—Adobe Creative Suite, Figma, Blender, and Apple Motion—allowing him to support brand, illustration, motion, and 3D development with equal confidence. His range and reliability make him a steady creative force within the studio.
Client Experience
We’ve had the privilege of working with agencies, emerging companies, entrepreneurs, and established brands — partners who rely on us for creative support.
Problem: Virgin Mobile and Gawker Media needed a fresh way to use Gawker’s popular “brain hacks” platform to drive interest in Virgin’s mobile plans.
Outcome: We designed a “Retrain Your Brain” infographic and ad series that blended Virgin’s visual system with Gawker’s editorial tone. The creative delivered humorous, efficiency‑themed “mind hacks” that supported sales efforts and was later featured alongside live conversations with celebrities.
CASE
SNAPSHOT
Problem: JBG Smith was launching a new meeting space at National Landing and needed clear, unified marketing while the environment was still under development.
Outcome: We designed a flexible brochure that evolved with the space, then translated it into a website with 360° room views and supporting email templates. The system created a cohesive launch presence and helped position Concorde as a premium meeting destination from day one.
CASE
SNAPSHOT
Problem: Inconsistent safety communication across DuPont facilities made it difficult to reinforce best practices and build a unified culture of awareness.
Outcome: We designed a scalable visual system — infographics, illustrations, and guidelines — that became a global training tool, translated across regions and extended into digital and event applications, including the 2015 World’s Fair Expo.
CASE
SNAPSHOT
Problem: Rapid program growth created inconsistencies across FEP’s digital experience, with no unified visual system to support future expansion.
Outcome: Our audit and competitive analysis informed a modular design system, complete with templates, guidelines, and updated architecture. The system scaled beyond the website and became the model for national communications.
CASE
SNAPSHOT
Problem: Symantec needed a compelling way to reach federal agencies and contractors and clearly demonstrate the reliability of their security solutions.
Outcome: We designed an interactive 3D microsite and game experience that reframed their value around uninterrupted availability. The creative became a key asset for digital outreach and trade‑show events, driving new engagement and securing meetings with leadership in their target audience.
CASE
SNAPSHOT
Problem: McAfee needed an engaging way to show everyday users—office teams, remote workers, and mobile users—how new cloud tools introduced security risks, and to support partnerships with platforms like Dropbox.
Outcome: We designed an interactive 3D office environment that let users explore common vulnerabilities in a modern, multi‑device workplace. The experience anchored the “Know Your Risk” campaign and became a widely viewed asset within their broader marketing push.
CASE
SNAPSHOT
Problem: AARP wanted to bring a new book series online and needed a clear, accessible reading experience for older audiences.
Outcome: We defined the UX and readability standards for a digital book interface, including navigation, highlighting, bookmarking, printing, and customizable type settings. While the platform wasn’t developed, the work established guidelines that informed future text‑reader features across AARP.
CASE
SNAPSHOT
Our Services
• Branding / Re-branding / Brand Naming / Brand Guidelines
• Logo Design / Corporate Identity / Design Guidelines
• Strategy & Writing / Brand Storytelling
• Graphic Design / Layout / Print Production
• Print Media & Collateral Design
• Package Design
• Infographics / Visualization / Maps
• Presentations
• Illustration / 3D Graphics
• Motion Graphics / Video Production
• AI Creative
• Copywriting
• User Experience (UX)
• User Interface (UI)
• Web Design / Web Development
• Advertising (Digital, Print & OOH)
• Advertising & Campaign Assets
• Social Media, Newsletter and Email Marketing
• Event & Wayfinding Displays
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