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June 19, 2026 • 4 min read
Branding & Identity
A look at the strategic test you can’t skip when choosing a brand name.


Problem: Inconsistent safety communication across DuPont facilities made it difficult to reinforce best practices and build a unified culture of awareness.
Outcome: We designed a scalable visual system — infographics, illustrations, and guidelines — that became a global training tool, translated across regions and extended into digital and event applications, including the 2015 World’s Fair Expo.
CASE
SNAPSHOT


Problem: Virgin Mobile and Gawker Media needed a fresh way to use Gawker’s popular “brain hacks” platform to drive interest in Virgin’s mobile plans.
Outcome: We designed a “Retrain Your Brain” infographic and ad series that blended Virgin’s visual system with Gawker’s editorial tone. The creative delivered humorous, efficiency‑themed “mind hacks” that supported sales efforts and was later featured alongside live conversations with celebrities.
CASE
SNAPSHOT


Problem: Symantec needed a compelling way to reach federal agencies and contractors and clearly demonstrate the reliability of their security solutions.
Outcome: We designed an interactive 3D microsite and game experience that reframed their value around uninterrupted availability. The creative became a key asset for digital outreach and trade‑show events, driving new engagement and securing meetings with leadership in their target audience.
CASE
SNAPSHOT


Problem: Rapid program growth created inconsistencies across FEP’s digital experience, with no unified visual system to support future expansion.
Outcome: Our audit and competitive analysis informed a modular design system, complete with templates, guidelines, and updated architecture. The system scaled beyond the website and became the model for national communications.
CASE
SNAPSHOT


Problem: McAfee needed an engaging way to show everyday users—office teams, remote workers, and mobile users—how new cloud tools introduced security risks, and to support partnerships with platforms like Dropbox.
Outcome: We designed an interactive 3D office environment that let users explore common vulnerabilities in a modern, multi‑device workplace. The experience anchored the “Know Your Risk” campaign and became a widely viewed asset within their broader marketing push.
CASE
SNAPSHOT


Problem: JBG Smith was launching a new meeting space at National Landing and needed clear, unified marketing while the environment was still under development.
Outcome: We designed a flexible brochure that evolved with the space, then translated it into a website with 360° room views and supporting email templates. The system created a cohesive launch presence and helped position Concorde as a premium meeting destination from day one.
CASE
SNAPSHOT


Problem: AARP wanted to bring a new book series online and needed a clear, accessible reading experience for older audiences.
Outcome: We defined the UX and readability standards for a digital book interface, including navigation, highlighting, bookmarking, printing, and customizable type settings. While the platform wasn’t developed, the work established guidelines that informed future text‑reader features across AARP.




