Lessons (and Laughs) from the Web 2.0 Era Agency life in 2008 had its own flavor of chaos. Flash was everywhere, “Web 2.0” was the buzzword of the year, and clients still asked whether things would “work on AOL.” It was a transitional moment in digital — exciting, messy, and occasionally held together with ActionScript and hope. In the middle of all that, I was the interactive lead at Wunderman (RTCRM) in Georgetown. Our team was pitching AARP on a bold idea: a full online ca